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From Now to 2032: Charting a Course to the Future of Media

by ahnationtalk on February 18, 2022269 Views

MONTRÉAL AND TORONTO, FEBRUARY 17, 2022 – The 10th edition of the key trends report produced by the Canada Media Fund (CMF), entitled Where No Screen Has Gone Before – Charting a Course for the Future of Media, presents a snapshot of media consumption in Canada today and introduces scenarios of how the screen-based industry is likely to evolve over the next decade. All together, the report aims to inspire forward thinking, action, and engagement in the growth and prosperity of the screen-based industry in Canada.

“This report is a snapshot of where we are and offers insights into trends and transformations that will shape the audio-visual industry in 2022. We hope this report will guide you in exploring new territories as we all work together to thrive in this constantly changing business, ” said Valerie Creighton, President and CEO, CMF.

The 2022 report contains four chapters, each providing glimpses of a future that’s already here called signals, and opportunities that challenge our industry to pivot thanks to trailblazers forging ahead, right here in Canada. Each chapter also offers a scenario—a short story built upon signals and opportunities that takes the reader to 2032, a future we must imagine now.

“In 2022, we wanted to go beyond the trends and use foresight to help us imagine our preferred future. If we know where we want to go, we can decide what it takes to get there. Foresight is a great tool to deal with uncertainty. The insights we can find with foresight methods help us build the future we choose collectively for this industry. The future is not just something that hasn’t happened yet; it is also how we decide it should be,” shared Catherine Mathys, Director of Industry and Market Trends, CMF.


  • The most up-to-date data on media consumption and device ownership in Canada;
  • Four chapters exploring audience consumption shifts, the future of entertainment, tomorrow’s creative workforce, and the media economics of tomorrow;
  • An interview conducted and filmed in the metaverse;
  • Analyses from more than 20 experts;
  • 17 content pieces researched and put together by a team of 12 contributors, four editors, four translators, and an advisory committee of five;
  • A dedicated website offering multimedia contents including three videos and an audio format.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit


For more information, please contact:

André Ferreira
Senior Communications Manager
Canada Media Fund
416 554-2768


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